Airtel chief explains Touching Lives initiative

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Managing Director and Chief Executive Officer, Airtel Nigeria, Segun Ogunsabya says the telco’s launch of Touching Lives, a new corporate social responsibility (CSR) initiative, is not meant to showcase despair but rather to raise hope and inspire people that at the end of the dark tunnel, there is always a ray of hope.

Speaking at the unveiling of the programme in Lagos, he said the programme was borne out of the telco’s desire to give back to society, stressing that the initiative will not only address particular challenges but will also seek to assist people achieve their dreams their chosen endeavours.

According to him, the mission of the telco is to be the most loved brand in the country, adding that the mission is already being fulfilled and the telco has left indelible footprints in the education, health and sporting spheres of the country.

Ogubsanya said the initiative was not driven by the desire for profit, neither was it a publicity stunt to gain attraction, stressing that it was genuinely borne of the need to really touch people’s lives at the point of their need, especially when all hopes appear dim.

According to the telco, the initiative marks a significant milestone in the company’s history of CSR interventions in the country, noting that Airtel Touching Lives is a responsive CSR intervention targeted at providing timely aid to underprivileged Nigerians irrespective of their gender, background or geographical locations.

The programme seeks to identify underprivileged persons with specific challenges, pains and struggles with the ultimate objective of providing the needed help to empower and enrich the lives of these individuals.

Ogunsanya described the programme as a timely, deliberate and responsive CSR initiative aimed at empowering underprivileged Nigerians and tackling the various challenges confronting millions of people.

He underscored Airtel’s commitment to the programme, saying the company is devoted to enriching the lives of Nigerians especially the underprivileged people.

“At Airtel, we are passionate about the people we serve and the Nigerian society. Airtel Touching Lives provides a platform for the underprivileged in our society to be identified, heard and also cared for.

“It is our commitment to connect with millions of Nigerians, alleviate their suffering and bring smile to their faces,” he said.

The Airtel CEO also explained that the company primarily embarked on the initiative because of its genuine interest in the general well-being of Nigerians, especially people with special needs.

He added that the project is one of the vehicles by which the company complements the developmental efforts of various governments.

Also speaking on the project, its Director,  Corporate Communications and CSR, Mr. Emeka Oparah, expressed the readiness of the telecommunications operator to contribute to efforts of government, non-governmental organisations and individuals who are highly-spirited like Airtel Nigeria in humanitarian courses.

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Posted on July 17, 2014, in Mobile & Telecoms and tagged , , , . Bookmark the permalink. Leave a comment.

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