Etisalat Hosts Market Access in Port Harcourt
As part of efforts to strengthen the knowledge base of small, medium and growing businesses, with a view to boosting their operating capacity, Nigeria’s most innovative and fastest growing telecommunications company, Etisalat, last weekend held the Port Harcourt edition of its one-day business networking and knowledge impact seminar known as ‘Market Access.’
The event, with the theme, ‘Facilitating Market Access to Small and Growing Businesses’, had about 500 entrepreneurs from the small, medium and young businesses segment of the economy, financiers, regulators and entrepreneurial coaches in attendance.
Speaking at the event, Head, Business Market Segment, Etisalat Nigeria, Bidemi Ladipo said the special interest of Etisalat in SMEs was because of shared commonalities. “In terms of age, you can say that we are young, but in terms of number of subscribers, you can actually say that we are big. We are bringing relevant people together to add value to small and young businesses”. He explained that Etisalat has created a Close User Group (CUG) for Market Access so that attendees can make the most of the networking opportunities generated at the seminars, as long as they are on the network’s Easybusiness platform, which he disclosed is specially packaged to aid SMEs communicate at affordable rates.
He congratulated the entrepreneurs in attendance and expressed joy that Etisalat is able to visit the Garden City with the second edition of programme, adding that “there are lots of testimonies to show for the first Market Access held in Port Harcourt last year.”
Director General of the Small & Medium Enterprises Development Agency of Nigeria (SMEDAN), Alhaji Mohammed Umar, represented at the event by the Acting Director, Coordination, SMEDAN, Monday Ewans described small businesses as the nucleus of the economy. “This is why we take them seriously and highly appreciate the efforts of Etisalat Nigeria at empowering SMEs because by so doing, the economy is given a boost while the people are psychologically and economically strengthened.”
Addressing participants at the session, Head, High Value Events and Sponsorships, Etisalat Nigeria, Ebi Atawodi expressed delight at the success of the Port Harcourt edition of Market Access, noting that the massive turnout and testimonies of the impact of the first seminar was encouraging.
“At Etisalat, we are passionate about the growth of young businesses and entrepreneurs. We remain committed to providing them with every necessary support they need to thrive in their various industries.”
The Market Access seminars, now in the second year, are being held across cities in Nigeria, in partnership with the Enterprise Development Centre (EDC) of the Pan Atlantic University, with support from the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) and the Ministry of Trade and Investment.